Broadband Opportunities in Higher Education Campuses

Broadband Opportunities In Higher Education Campuses

By 2005, broadband vendors and service providers will be vying for close to $3.5B in campus network budgets.
Campus Internet usage continues to surge. Soon voice, data, and video applications will converge over a single IP
network service. Meanwhile, the increased demand for collaboration will drive peer-to-peer network services.
Grid computing will provide on demand computational power. All of these developments drive the need for more
bandwidth. Network speeds that a year to two ago seemed satisfactory can today be inadequate to handle the
explosion in volume and types of data. The demand for broadband equipment and services within campus
communities is poised for dramatic growth, and those organizations that move quickly to capitalize on that
demand stand to realize substantial gains.

In order to be successful selling to CIOs of higher education institutions, broadband vendors must be cognizant of
the challenges that are “keeping the CIOs up at night”. These challenges are internal, but need the help of
vendor-supplied products, applications, and support to be overcome. Some of these challenges manifest
themselves in the strategies that the CIOs adopt for their networks but, more importantly, in the criteria the
CIOs use in the vendor selection process.

“Broadband Opportunities In Higher Education Campuses: A Vertical Market Analysis” has one overriding goal:
to qualify and quantify the opportunities emerging from the demand for broadband network solutions within
higher education markets. A highly granular vertical market analysis, this unprecedented study provides for the
first time an actionable understanding of higher education campus broadband network challenges and
opportunities. Emphasis is placed on providing information necessary to develop successful sales and marketing
strategies. The report describes current campus buying environments, examines the status of deployed networks,
provides opportunity forecasts, and generates exclusive insight into the challenges that broadband vendors to the
higher education market need to understand in order to be successful in this market.

		Results Of Interviews With Campus CIOs From Around The US
		Broadband Budget Plans By Technology ·
		CIO Evaluations Of Key Players
		Broadband Drivers By Higher Education Campus Segments
		Applications Considered Essential By Campus CIOs: Today’s And
		Tomorrow’s
		Prevailing Issues Confronting Broadband Implementation
		What Broadband Concerns Need To Know To Sell Into A Campus
		Environment: CIO Hot Buttons

		Detailed Analysis By Market Segment
		The Forces Redefining The Industry’s Status Quo
		Prospects For Network Infrastructure Equipment And
		Broadband Services
		CIO Broadband Vendor/Service Providers Selection Criteria
		Broadband Service Provisioning Issues: 2003 vs. 2005
		Dissecting The Market Drivers
		Network And Equipment Factors Impacting Demand


	Waxberg Consulting Company, LLC Knowledge Through Consumer Intelligence

			Broadband Opportunities in Higher Education Campuses