The DISsm Survey

A major segment of the wireless information services market is Directory Information Services
(DISsm). Projected DIS, Concierge, and Alert services will go beyond today’s Enhanced DA to
provide a broad spectrum of new consumer information services. These new services are being
proposed at a time when traditional landline 411 Directory Service is waning and new non-traditional
competitors, the Internet search engines, are poised to thrive.

The overarching goal of this report is to provide an actionable understanding of the current wireless
411 Directory Assistance market, as well as the evolving DIS markets. Emphasis is placed on
providing the information necessary to develop successful sales and marketing strategies. The survey
results:

The analysis presented in this study is based on a primary market research online survey of 600
consumers undertaken in December 2005. The selection criteria for a respondent’s inclusion in the
study were that the potential respondent currently has and uses a cell phone and over the last year
called 411 Directory Assistance from his/her cell phone to get a telephone number.


	Waxberg Consulting Company, LLC Knowledge Through Consumer Intelligence

			The DISsm Survey